CRM software is abbreviated as customer relationship management software. As the name suggests, CRM software is a system for managing relationships with your customers. For most businesses, their most valuable and important asset is their customers. In the early days of many companies, details about customers, who they are, and how they interact with your organization were recorded in various places in your organization.
As a business grows, it quickly becomes necessary to have a central location where all of this information is stored centrally.
Important questions to avoid misleading the sales team:
- Who are our customers?
- How to communicate with them?
- How do they interact with our content?
- What is our policy?
If your prospects, customers and team are not on the same page, it will be a problem. Always from the customers’ point of view, they are related to one company, not a collection of different people and departments.
What is the history of CRM software?
There is a misconception that customer relationship management software or CRM software is a new thing that emerged from the late 20th century. The term may be new, but the practice is as old as business and even older than money. Customer relationship management software became popular due to the activities of Siebel, Gartner and IBM in 1997. Between 1997 and 2000, leading CRM software products were enriched with transportation and marketing capabilities. Siebel introduced the first mobile CRM system named Siebel Sales Handheld in 1999.
Who should use CRM?
The short answer is that any company that wants to establish a relationship with its customers can benefit from using CRM software.
To be a little more specific, there are two groups of companies that often benefit the most:
- B2B companies that typically need to track customers during long sales cycles
(eg, a software company, a recruiting firm) - B2C companies sell goods or services to individuals
(for example, a goldsmith, a landscaping service, or a realtor)
As mentioned, there are also many companies that do not fit the above two profiles, but still feel the need to use a CRM system. Another way to check whether CRM software can help your business is to think about the challenges that CRM systems aim to solve:
- Do you need to maintain a master list of information about your customers and users?
- Does this information exist in several different places in your organization?
- How many members of your team do your customers regularly interact with?
- Do you need a way to better understand the productivity of your sales team? Does your sales team have a structured process they follow?
If you answered yes to one or more of the above questions, there is a possibility that your business will benefit from a CRM system.
When is the right time to buy CRM software?
f you’ve decided to have a CRM system is in your company’s future, the next logical question is when. Many companies start working before using customer relationship management (CRM) software, which results in storing their information in an email tool and their customer list in an Excel file. This is fine for a while, but at a certain point, everything breaks down.
Managing your data in a “flat” structure like an excel file is difficult when growing (eg, visualizing relationships between contacts, companies, sales opportunities, etc.)
Jumping between different storage platforms clutters up your data and slows your team down a lot (for example, to find your contacts’ email addresses from your accounting tool, to see their associated revenue from an email tool, and a file Use Excel to find the state they are in, etc.)
An employee leaving results in a loss of data (for example, a sales rep drops all their deals, leaving you with no way to pick up where they left off).In short, the answer for most companies is pretty simple. While you may be able to get by without a CRM system for a while, adopting it sooner is usually better than having to feel the pain of a temporary solution.
Free consultation and demo
If there is any question about CRM software (customer relationship management software), you can complete the demo request form so that our colleagues in the sales and marketing department will contact you as soon as possible and arrange a free consultation and demo session.
How much does CRM software cost?
There is no exact answer to this question.
Some important points to remember:
- Many CRMs charge per user. For example, the cost of one user is $50, the cost of two users is $100, and so on.
- Some CRMs charge based on transactions. This case can be in several different forms:
- Some CRMs charge per record: you pay for each additional set of 1,000 people in your database.
Others charge for data storage in size. For example, you can store up to 5GB of data for free, then pay for each additional gigabyte.
While the pricing factors for CRM software can be complex, the good news is that the barriers to CRM adoption are lower than they used to be.
How is the evolution of CRM software?
What factors will define the future of CRM? Well, that depends on who you ask. Most experts agree that business naturally gravitates toward CRM systems or CRM options that actually improve business results. At Focus, the future of CRM is something we think a lot about. Over the years, we’ve seen and heard from our customers, many of whom are facing similar challenges with their CRM systems:
- Most CRM systems are complex, and using them properly requires a lot of manual work on the sales team (which is usually undervalued in return).
- Most CRM systems are empty databases that offer no insight into what customers are doing on your website, social media, and the various places where customers interact with your company today.
Considering these facts, Ilia company has introduced CENTRA CRM software.
How CRM fits the growth of the organization!
CRM will be at the heart of digital initiatives in the coming years, wrote Gartner Research Vice President Juan Correa in a 2014 report. This is one area of technology that will receive funding, as digital commerce is critical for companies to remain competitive.
Why?
Simple Growth, companies are growing faster than ever before. In both marketing and sales, there will be many new opportunities to reach and engage with potential customers, from new social channels to increased video marketing.
The growth of the organization without efficient CRM software causes many problems. Your marketing and sales staff spend more time sifting through emails and trying to communicate with colleagues to get the latest and most accurate information on the status of leads. This may result in missed appointments or double bookings, or failure to follow up on critical tasks necessary to nurture leads through the sales funnel.
Challenges!
CRM systems like Centra CRM solve many of the challenges posed by the growth of an organization. CRMs effectively organize your contact, company, and sales opportunity information, as well as any interactions that occur through your many customer communication channels, including your website, email, phone calls, social media, and more. It is more critical than ever for marketing and sales teams to function as a cohesive unit, and CRM systems are the best solution to help scaling organizations achieve this goal.
Selection of CENTRA CRM software as the best CRM software in 2019 by Finances Online Institute
What is cloud CRM?
Defining Cloud CRM requires a quick look at the history of CRM. Traditionally, all CRM systems were in-house applications, meaning they were installed and run on an organization’s servers. Today, the new systems are cloud-based, meaning that the application and data are all stored on the CRM providers’ servers in a data center and accessed through an Internet browser. Cloud CRM is also known as Software as a Service (SaaS), Online CRM, and Web CRM.
What are the advantages of cloud CRM software?
Cloud customer relationship management software brings many benefits to users, among which we can mention panoramic view, reasonable price, high security, very fast deployment, easier development, the possibility of using mobile and many other things.
Afta license
Ilia ERP Corporation has taken an important step in securing the privacy of its users by receiving software security evaluation and validation license (AFTA license).
Centra CRM customer relationship management software:
Ilia Company offers one of the best CRM software with comprehensive features that can help you build strong and positive relationships with customers, monitor sales conversion rates and improve your marketing activities.
CENTRA CRM Awards from the prestigious website Software Suggest in 2020, 2021 and 2020
Why Centra CRM software?
- Committed to providing quality
- Optimal security
- Clear communication
- Proven track record
- Extensive experience recognized
- The possibility of using cloud space
Our Successful Customers
At Amirkabir Petrochemical Company, as one of the largest petrochemical companies in the country, we have succeeded in launching CRM software (customer relationship management software).
If there is any question or need advice, you can complete the demo request form so that our colleagues in the sales department can hold a consultation or demo session for free.
